All the hype surrounding the sale of Weblogs Inc., America Online (AOL) has led to the now famous question – What is your blog worth? The acquisition of Weblogs Inc., AOL has provided practical measures for future evaluation of blogs. How traditional media are willing to pay for a blog? Conversely, how much would you sell your blog? AOL-Weblogs Inc deal – a benchmark for future evaluation Blog Weblogs Inc. was founded by Jason Calacanis and Brian Alvey in 2003. It is a network of blogs, which includes under its wing blogs like Engadget and successful Autoblog. Jason Calacanis noted that Weblogs Inc. have earned more than $ 1,000,000 per year in earnings from Google Adsense alone. AOL bought Weblogs Inc. for an undisclosed amount to a value between $ 25 – $ 40 million. After purchase, “said Tristan Louis came up with a system of assessment based on the blog matter. He created a blog with the card value of each incoming link to blogs Inc. at its base. It is well known that the blog readers follow the links. Search engines also act as a user, especially for the quality of blog world rankings on data binding and the direct and indirect value links are a good basis for measuring the value proxy. In the blogosphere, conversations, maintain connectivity represented by links and indexes like Technorati a viewpoint overlooking the value of a blog. Tristan Louis detailed data publicly available (list of blogs indexed) Weblogs Inc. network, including the number of inbound links (Technorati blog numbers) based on the purchase price divided Blog to determine the value of incoming links blog. On the rumor price of $ 25,000,000, the estimated value is $ 564 per connection. With U.S. $ 30 million is $ 677. 57 for the link and $ 903. 42 on a sale price of $ 40,000,000. Interestingly, chalks consumer segment the largest share of the bond. Engadget has more than one third of all network traffic. Apply by Tristan Louis Weblogs Inc., sales, Dave Winer has sold http://Weblogs. com to VeriSign for a rumored price of approximately $ 2,000,000. Blog entrepreneur Nick Denton, founder of Gawker Media has signed an agreement with VNU Media Gizmodo (Gadget Blog) across Europe to be published in six languages. VNU Media is a leading global information and media that ACNielsen, Billboard, The Hollywood Reporter, among other things. With this transaction, the blog publishing has a lot of fun. However, the value of a blog is not the only links with the AOL purchase of Weblogs Inc., Jason Calacanis, the man behind Weblogs Inc., has expressed the controversial use of links as an indicator of value of the blog network. He recalled that the purchase price on sales always reliable, non-profit management, and other indicators. Tristan Louis has based its evaluation system on the links in a blog, but he also recognized the importance of technology and talented management team, financial performance and growth. There is direct correlation between the links, traffic, sales and profitability of a blog or blog network, but it requires good management to maximize all these potentials. to consider the value of blogs – some parameters How much is your blog? There is still no standard gauge. But one way is to measure the value of certain factors to see a better perspective on how to win one to measure the future value of a blog. Besides the number of links, as already mentioned, the level of traffic is a key factor in determining the value blog. High-traffic blogs are certainly a greater potential for profitability compared to those readers some blogs. A blog for success is heavily dependent on visitors / readers. However, determining the value of trade is a sensitive issue. the value of traffic Some bloggers took anywhere from $ 3 to $ 10 per day. From these data, a blog with 2000 visitors (page views) would be between 6,000 to $ 20,000 value. The disadvantage of this method of assessment is that some traffic is more interesting than others. A personal blog in 1000 may have visitors, but more difficult to convert into income as a blog with 1000 readers that blogs about digital cameras. Apart from different traffic flows coming from bookmarks, direct links or RSS subscribers take the risk of losing air. Social bookmarking sites are inching their way to prime sources of traffic, with referral Peer sometimes more weight than the results. There are a number of popular bookmarking sites that you need to bind. Top bookmarking sites include Furl, http://del. Icio. We Diggs, to name a few. When you leave an RSS (Really Simple Syndication) feeds, you can dine you readers the desire information. Visitors can automatic updates when you have new content. After a fairly good basis bookmarks and participants to ensure a steady flow of fans and players to repeat – the traffic of prime importance. In the blogosphere than in any other sector, turnover or profit is an important element. a logical approach to the evaluation would blog, its current and projected income based on the assumption that your blog is something to gain, to start. Again, there are different views on how to use current income to measure value blog. Some bloggers think you should wait six to eight months because of the value of your blog. A blog with a daily income of $ 150 would be worth between $ 27,000 – $ 36,000. Yet, others to determine the value of a blog two years of current income. A blog earning $ 150 per day would be worth $ 108,000. Again, there is a huge difference between these methods of assessing value. After a number of streams in the form of several affiliate programs will also increase the revenue of the blog. An affiliate program is an advertising model in which a blog owner markets via his blog a particular product, on behalf of another company. The blog owner is paid a percentage of total sales sold through their affiliate link. Reimbursement rates can vary between 1% and more. Google Adsense is an excellent example. Visitor access to the entire Internet blogs primarily through search engines. If your blog is not a position in the top ten rankings in search engines, the low probability for visitors to your blog. The presence of a blog about search engines is an important way relevant to maintaining a successful blog. ranking in search engines and the pages will be indexed in search engines to generate traffic to a blog critique. Once your blog among the top search results or receive a high PageRank (a system of grading blog) would increase the total value of your blog. High quality content will always be an important factor in determining the value of a blog. As stated time and again – Content is king. In addition, search engines can “read” a blog. What attracts a search engine are the words, the content of a blog that explains, informs, educates and drives action. increases the value of good content blog. All these objective measures of a blog can be considered in assessing the value. Added this, a talented management team behind a blog can help the underlying instruments, blogs and technology in use to continue to assess the future value of a blog.

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